The design team Sanserif creative added to your collection of organic furniture a cardboard chair innovative and highly attractive.

The chair was created in response to concerns of society about the qualities of cardboard and organic production process, according to its designers. A seat-minded campaign to raise awareness about the importance of sustainable growth and a commitment to recycling as the future of habitat is the latest proposal Valencian designers Sanserif creative . Prejudice is a seat that hides a footrest and a coffee table inside , but above all seeks to address the concerns of the society on the qualities of cardboard as a material of the future for the home.

In essence, Prejudice is a set of seats that can be used independently or modulated to form a sofa, while accompanied by two complementary units are extracted to act as a table or footrests, allowing a large number of provisions. A versatile seating made ​​in 100% recycled cardboard and through a sustainable production process.

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Limited Edition

In addition, the piece, part of a limited edition furniture, part of the collaboration project with the Association of Corrugated Board Manufacturers ( AFCO ) and the Special Employment Centre Apai Foundation to promote socio-labor integration groups in situations of exclusion.

In this sense, Prejudice is designed, like many of the creations of Sanserif Creative to evolve and adapt spaces to different rules throughout its existence, as well as other sets of pieces like the seat collection Bold or series of multidisciplinary units Dudua , able to act as a support table, stands for a table or as a bank continued to grow without end, and even become a library that adopts many provisions.

The genesis of this piece is found in the definition of the name; Prejudice (prejudice, in Castilian), that is, a prior opinion, tenacious, usually unfavorable, about something that is poorly understood, according to the Royal Spanish Academy ( RAE).

Remove stigma

And, in the words of the director of Sanserif Creative, Ana Yago, there are many stigmas associated with paper and cardboard that have been demonized as pollutants when they are actually the result of production processes which are among the cleanest in industry and with less environmental impact.

In fact, the Valencian designer pointed out that most companies working with virgin fiber paperboard used and controlled plantations certified by the Forest Stewardship Council (FSC) * and / or recycled, which is to plant more trees than are cleared and that the production process is sustainable, can not say something that most industries in the words of Ana Yago.